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FAQ’s

Here are some of the things most people are interested in learning. If you want to learn more about these or other topics, please contact us.  We are happy to respond.

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What Is Digital Marketing?

Digital marketing is an umbrella term for all of your online or web marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and websites to connect with their prospective and current customers.  A good marketing plan may also include some of the more traditional marketing techniques.

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What does SEO stand for?

SEO stands for Search Engine Optimization.  It is an improvement technique used to optimize the use of a variety of types of marketing tools so the results are Search Engine friendly.  The friendlier the better is the rule when it comes to attracting and keeping both new and old clients/customers.

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What is a Search Engine?

A Search Engine is a program used by individuals to locate and display various types of information stored and transmitted using the Internet/web.  Google search is the largest along with others such as Bing, Yahoo! Search, DuckDuckGo, Ask, AOL Search, etc.  We need to strive to make these guys really happy.

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Is SEO just a Website thing?

NO!  SEO has a bad rap because so many website owners have been told that SEO is just a website thing and they have paid out a lot of money for website SEO projects that never really worked out as projected.  SEO, when applied correctly, affects many different facets of a good marketing plan and is a necessary part of any worthwhile marketing effort.  Website SEO is just one example of a multi-part process of where and how SEO may be applied.  In any good marketing plan, different SEO projects work together for the greater good and are not just stand-alone efforts or limited only to websites.

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How does SEO work?

When applied, any initial traction due to SEO may take a while, but it depends on the item or process that is being optimized.  Because search engines continue to change the rules of engagement, SEO really never ends.  We just keep on making the tweaks and changes that keep search engines happy.  These maintenance changes may or may not be very lengthy depending on which marketing technique is being applied or updated.  Over-optimization of any SEO activity could backfire and cause Google or other search engine penalties.  Not applying or updating SEO where needed costs businesses traffic and sales.

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What is Social Media Marketing?

Social media is another catch-all term for sites that may provide radically different types of social actions.  For instance, Twitter is a social site designed to let people share short messages or “updates” with others.  Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events, and a variety of other activities.  Social marketing is a great way for getting your business known and sharing your marketing messages.  It goes a long way in generating interest in your business and that drives interested traffic to your sales sites.  Traffic becomes sales.  The more the better…

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Are plans to promote my business expensive?

Not at all!  We discuss with you a custom plan based upon your budget.  You, the customer, must be in agreement with and approve the plan, the expectations, and the costs before any plans are executed.  If the benefits do not outweigh the price, there would be no incentive to continue to invest.  As some projects mature, it is not unusual to consider a renegotiation of any recurring support cost when and where they may apply.

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How soon can I see results?

Relatively speaking, you will see results typically quickly.  It all depends on the plan being implemented and what it covers.  For some projects, the results are faster than for others. Within the 1st month or so, you should see some positive changes beginning to happen for your business.  Again, it depends on the plan and what it takes to get it implemented.

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Is there a money back guarantee?

If a customer is not satisfied then we should not be taking their money.  Making things right and cost-effective are the goals.  We work with you to make it so.  Check with us on this if there are concerns.  Every customer should get more than their money’s worth.

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